INTERACTIVE MARKETING
INTERACTIVE YELLOW PAGE MARKETING
Internet Yellow Pages “IYP’s” have become an incredible advertising medium as the migration from using print yellow pages to searching “IYP’s” has increased over the past few years. The two most popular IYP’s in the United States are Yellowpages.com & Superpages.com. Yellowpages.com, which is the fastest growing IYP in the US, is owned by AT&T Inc. The distribution network that is a part of Yellowpages.com, which includes Yahoo! Local & Yahoo! Yellow Pages, & AOL Yellow Pages, provides exposure to more than 100 million monthly searches by consumers. Yellowpages.com, through its commitment to advancement & strong leadership, is poised to set a new standard and become the nation’s first choice in online yellow page advertising.
Superpages.com is a product owned by Idearc (formerly Verizon) that provides consumers with the largest IYP network in the US. In the past year Superpages.com has made large distribution deals along with upgrading their own site to the benefit of consumers all over the US. Superpages.com powers directory services for more than 2,500 web sites, and includes search engines such as MSN, Lycos, Excite, InfoSpace, Ask Jeeves, and many more.
